Starting a waxing business

An in-depth how-to guide to starting and running a successful waxing business

For spas, salons, solo wax techs, home-based wax studios and mobile wax businesses

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For spas, salons, solo wax techs, home-based wax studios and mobile wax businesses

How to start a waxing business- For solo, mobile or home-based estheticiansMy Wax Business Experience

 

Thirteen years ago, I graduated from esthetics school. I took a complete certified esthetics program from a local beauty school. I fell in love with esthetics and especially waxing.

This site contains affiliate links to products. As an Amazon Associate, I earn money from qualifying purchases.

 

 

Throughout the first few years of my career, I quickly became known for my waxing abilities. The more I waxed, the more I realized I wanted to drop all other esthetics and just focus on waxing.

 

 

We live in a small city, so I wasn’t sure I would be able to pull it off. I was already booked at 96% capacity, and most of it was waxing already. I was scared, but I did it.An in-depth how-to guide to starting and running a successful waxing business For spas, salons, solo wax techs, home-based wax studios and mobile wax businesses

 

I was surprised that I stayed at over 85% booked! Once I got up to 90%, I decided to make another risky move. I wanted to cut out all weekends and evenings.

 

 

I was in for another surprise. I only lost about 5% of clients. My theory is that I provide a luxury service. Most people that can regularly afford my services work shift work or office jobs where they received EDOs (Earned days off).

 

 

I did make sure to provide my clients with 2 reputable estheticians that they could go to if they could not find appointment times in my schedule.

 

 

After a year of Monday to Friday, 9-3, I closed my books to new clients and raised my prices and continue to be successful.

 

 

In this blog post, I want to share what was a success and what to avoid.

 

 

Read below.

The perfect guide to starting your solo or mobile waxing business

How to start your waxing business

Esthetician/Wax Tech students

You may not be ready to venture off on your own yet, and I do not recommend that, but this blog post will still be handy. It will help you prepare for your career and share tips on how to get better at your job.

 

 

Estheticians/ Wax techs switch jobs or locations

Switching jobs or even just locations can be pretty scary. There is so much to think about and do. This blog post will help you sort through that mess. (Scroll to the bottom for a printable checklist)

 

 

 

What is in this blog post

 

•Steps to take before you open your business

 

•Business planning

 

•Checklists

 

•Freebies

 

•Helpful tips and industry secrets

 

An in-depth how-to guide to starting and running a successful waxing business For spas, salons, solo wax techs, home-based wax studios and mobile wax businesses

 

Why do you want to quit your current job?

Make a list of all the reasons you want to quit your current job.

 

Now make a list of all the things you love about your current job.

 

Keep these lists handy. Have them out near you whenever you are working on your business plan. <- Get your free business plant template. These lists will help you shape your business. It will keep you focused on what’s important and your end goal.

 

 

What to do if you need to quit a current job

 

If you are working at another spa or salon, you will need to be careful about how and when you decide to give notice to your employer. You should keep quiet about your plans to start your own business until you are ready to give your notice.

 

How to start a mobile waxing business

Tips for starting your mobile, solo or home-based waxing business

 

Location

You have a few options. Each has pros and cons. Each working situation has its own sets of pros and cons. Here are a few to think about:

 

•Homebased waxing business- While it seems convenient to work from a home studio, you have to make a lot of considerations.

Do you want people knowing where you live, coming into your home?

 

Do you want to be responsible for renovations or anything that needs to be fixed?

 

Will your family make noise and bother your clients?

 

Can you manage your work/life balance?

 

 

•Room rent waxing business(booth rent, contract employee) Every situation will be different, but there are many positives to working at a separate location.

 

What does the cleaning and chores list involve?

 

How much can you redecorate the space?

 

Will you be able to cross-promote with other service providers?

 

 

•Mobile waxing businessWorking as a mobile wax tech is a unique situation with its own pros and cons.

Can you get a licence and insurance to go mobile?

 

Are you able to find a big enough workspace?

 

Tina Alberino wrote an excellent book with a more in-depth guide to the different types of working scenarios. I highly recommend it if you are struggling with the decision.

Do you want to start a home-based waxing business?

Licences and regulations

Double-check that you can even work from home or mobile in your area. You will likely have to check with your local municipalities to see what health regulations and licences you need.

 

 

Be aware of all the requirements for running your business, such as licensing, business structure, tax information, and operation conditions.

 

 

Some licenses you may have to apply for are:

   •Tax licenses federal and local

 

   •Health regulations

 

   •City or town regulations

 

   •Professional body licensing

 

 

 

You might also have to register your business with your government to register your business name. 

Business insurance is essential for starting a wax businesses

Wax business insurance

If you have your location picked, apply for these now. You do not want to get stuck holding back the opening of your business because of paperwork.

 

 

 

There are a couple of ways to do this. You can purchase it online or through an insurance broker in your city.

 

 

 

THIS is who we recommend for insurance

 

Business budgets and accounting

Start planning out a budget. Your budget needs to incorporate operating costs, rent, product costs, power, insurance, your web costs, phone, online booking and point of sale system. Make sure you include everything you can think of, as well as some contingency.

 

 

FreshBooks is an excellent program and is easy to use!

 

 

 

 Set up a business bank account

Call the bank and make an appointment to open your business bank account. Ask for business checks, a deposit book, and a business credit card or debit card. The bank associate will teach you how to fill out the deposit slips. 

 

 

 

Will you accept cash, checks, email money transfers, credit cards, or gift certificates? Cash is usually the best option as it doesn't cost fees to process it.

 

 

 

Some online booking systems will allow you to process credit cards and gift cards through their system.

 

Square is one of our favourite payment processors for our waxing  and is easy to use!

 

Get a credit card terminal

Check out Square. They are an excellent, easy-to-use credit card processing system for small businesses. There are fees to use this service. (I always remind clients that cash and transfer are preferred, but I can run credit cards if needed)

 

 

You might want to politely ask clients to pay cash so that you can avoid these fees. You should be able to write these fees off as a business expense, so make sure you keep track of them.

Get a free printable wax room supply list

Wax business supplies

Make a list of all the business supplies you will need. THIS is a printable checklist 

  Large equipment

  Small equipment

  Implements

  Back bar

  Cleaning supplies

  Disposables

  Safety supplies

 

THIS is a handy blog post on purchasing wax supplies.

 

 

Make sure you always get receipts when you make a purchase. The following information should be on the receipt: the date, a description and the details of the person from whom you bought it, the price and taxes you paid on it as well. This will be important for your tax records and any warranty or repairs (if eligible).

 

 

Get organized and get motivated

It can be difficult and overwhelming to think of everything you have to do before opening your business. Luckily thousands of other professionals have done it already.

 

 

Learn from beauty business builders who have podcasts. You will find a wealth of valuable information to help you on your journey to starting your wax business.

 

 

Podcasts are a free excellent business tool. You can listen to them anywhere, in the grocery store, in the car, or even out for a walk. Here is an extensive list of beauty biz podcasts to get you started.

 

CAnva is essential for all beauty businesses

Branding, logos and a business name

If you've decided on what type of waxing business you are starting, you will need to decide on your brand. This includes colours, images, shapes, logos, fonts etc.

 

 

 

There are a few different ways to set all of this up. It will depend on how creative you are, how much start-up money you have and how much time you have.

 

 

 

You can create your own graphics using a program like Canva (It's surprisingly easy and free)

 

 

 

You can hire a local graphic designer. The best way to do this is through Google. Look for the best reviews. Send an email and ask what the process is like.

 

 

 

You can hire an online freelancer to do the project for you. This is also usually a straightforward

process. Try Fiverr. Coupon alert 10% off Fiverr

 

 

You can hire people to do just parts of the branding or invest in a whole package. 

 

Get a free mood board from our blog post about starting a wax business

 

Your inspiration (Free mood board)

Canva is also an excellent resource when it comes to this. Use this document to help you organize your "mood board."

 

 

Get your free account with Canva ( you can upgrade later if you choose- trust me the upgrade is worth it.

 

 

Then visit this link for your free mood board!

 

 

 

Your wax business name

 A business name can affect how people take you and your services. So how do you choose the best business name? There are a few things to take into consideration when choosing a name.

 

 

 

Studies show that a name that's harder to pronounce (such as cylinder) underperforms more than a business name easy to pronounce (such as round). Also, words that have multiple ways of sounding can be displeasing to the brain, so try to stay away from those.

 

Everything you need to know about opening a waxing business

 

Start saving money now

Pinch every penny you can so you can live for a few months on a minimal budget. It is essential to have some cash tucked away to pay some of your bills while you are in the first quarter of your business. You will also need to buy products right before opening your new business.

 

 

 

You want to have as stress-free as possible at the time of opening. Finances are one of the most significant stress on your mind, and if you can put that on the back burner for a bit, you will have one less thing to worry about when you open.

Start a portfolio

Take pictures of your work to save for later when you start your social media account.

 

 

 

Think outside the box. Take pictures of the view from your new workspace windows. Take photos of your linens, all setup. Even images of available products or products in your services can be displayed beautifully. Above all, do not post poor-quality photos. 

 

 

If you need advice on photo tips, Google the type of phone you have + photo tips. You will find a lot more information that will be helpful.

 

 

One of the best free graphics programs you can get is Canva. You can turn your images into social media posts quickly or edit them.

 

 

Research other wax businesses

Market research finds out what similar businesses are around you, what they specialize in, their prices, and whether they offer related services to yours.

 

 

Ask yourself how you compare to the other businesses? Can you specialize in a niche in your industry? Is there enough of a demand for opening a business in that area of the city? What credentials do others with the same service offerings have? Print out multiple pages of our market research planner on our printable wax business start-up checklist. to keep you organized. To get it sign up here.  You will get access to all of our printables.

 

This book will help you navigate the sometimes tumultuous waters of the beauty business; they run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous. Don't learn these lessons the hard way.

Pricing

Pricing your services can be a daunting task.  And to be honest, I am not an expert.  But what I did was I followed Tina Alberino's pricing strategy from her book The Beauty Industry Survival Guide: A Salon Professional's Handbook.  I highly recommend this book to anyone who is in the industry.

 

 

Get your new wax business online – because this is where your customers are

 

Claim all social media accounts. And set up a coming soon page. Check this blog post to see how to do this efficiently.

 

 

 

Stick to the same name as your business. If there are other businesses with the same business name, you might want to add your city after your business name. You may not want to use all of the accounts, but it is essential that you claim them. Learn more about setting up social media profiles here.

 

 

 

If you are currently employed at another salon or spa business, be mindful of the information you put online. You may want to wait until after you notice that you are leaving your job.

New social media club for spas and salons. It is a must have if you are starting a wax business!

 

Master online marketing

Marketing is vital in the first year of business. Follow the best practices for each social media platform you will be using. These practices change almost weekly, so it is best to check out well-known bloggers like Angie Gensler.

 

 

I highly recommend Angie Gensler's social media content club. Running social media for your business is a ton of work, and it never stops. This can be a game-changer.

 

 

Another idea is to trade services with a friend or acquaintances who have knowledge in the marketing area.

 

 

 

Get a website

Creating a website is pretty easy if you are pointed in the right direction. I highly suggest working with a company like Bluchic. (see below) They are invaluable when setting up websites, and it's pretty inexpensive.

 

 

Not having a technical background should not limit you when it comes to setting up a stunning website for your business - Bluchic gives you full control to do things without any coding knowledge! Talk about a game-changer!

 

 

Learn more about this ultra-modern theme, or view the demo to get a glimpse of what your business website could look like in just a couple of hours.

 

 

Get on Google

Now you need to set up your Google account.  You will need to set it up as a business account.  This is important because everyone is going to "Google" you. HERE is a more in-depth post on how to get your new business on Google.

 

 

 

Start price shopping for products and supplies

Some of this can be done earlier in the business start-up process.

 

 

 

Sign up for newsletters or email blasts from the suppliers you will use. Create a bookmark on your website browser with links to your suppliers’ websites. Compare prices. Take note of the minimum requirements to purchase and the shipping costs.

 

 

 

 

Sometimes local companies will offer free shipping. Items such as linens can be bought from wholesale clubs. Sanitizing products can also be purchased at janitorial suppliers for less than at an industrial supply store.

 

We buy a lot of our basic supplies right from Amazon.

 

Online booking is key for every wax business

Set up online booking

One of the most critical parts of your new website is online scheduling. Trust me. It frees up a lot of time to work on more clients.

 

 

 

Two-thirds of people now book appointments online and prefer to choose a service provider that provides online booking. It’s hard to trust a computer to schedule your clients. Still, currently, a vast number of clients prefer online booking, find it very convenient, and encourage them to book add-on services.

 

 

 

Online booking changes the way you do business. Clients love online booking. With just a cellphone or computer, they can book 24 hours a day, compare your schedule with their agenda, and book themselves in. They also have cancellation and rescheduling options. This saves so many phone calls. 

 

 

 

Online scheduling is effortless and inexpensive to set up. (Square has  free appointment software) Most scheduling systems can hold appointments for clients with a credit card, which reduces no-shows. With most programs, you can also add little promotion pop-ups that show your service add-ons. This is a great way to increase your sales per customer.

 

 

Tip.  If you are having trouble or are looking for online booking hacks.  Google "the app or software company + hacks and see what comes up.

Easy DIY print products for waxing businesses

Finalize designs for cards and brochures

 

For the DIYers or people on a strict budget, one of the easiest places to purchase your brochures and cards is at Zazzle. You will find incredible designs and pre-formatted cards and brochures. Remember to keep everything consistent. We wrote a blog post about business cards and templates you might find helpful:” Affordable business cards for salons and spas.”

 

 

 

•Business cards and service cards are a great way to spread the word about your business. Start with a pack of 500 because you will want to give out a lot in the beginning. Always keep a stack of cards in your purse or car.

 

 

 

Make your business cards a unique shape, size, or texture so they stand out. Make your cards multi-purpose: include your business information and contact details. Also, put a notice on the back stating your referral program and include a line where you can add an appointment reminder.

 

 

 

•Price lists and brochures are easy to have printed up too. There are so many price lists and templates available on Zazzle.

 

 

 

•Gift certificates should be done too. They are an essential moneymaker for your business. Read more about how you can make more money with gift certificates here.

 

Giving your employer notice before starting your wax business

Telling your employer you are leaving

Preparing to quit can be scary. Check out the local labour laws and make sure you know your rights.

 

 

 

Out of respect for your employer, do not discuss the details of your leave with current employees or clients. Don't just leave it on the counter when you hand in your notice and walk away. Speak directly with your employer. Explain why you are leaving your position.

 

 

 

Request to take any holidays from current employers that are owing to you. This can be an excellent time to finish loose ends that you haven't gotten to. Remember: You want to leave on good terms.

 

Starting a waxing business

 

Your employer may choose to have you stop working on clients but continue working in the back of the spa (cleaning, filing etc.).

 

 

 

They may also wish to pay you out for the rest of your time and escort you out of the building. This is usually because they don't want you to access client information.

 

 

Hopefully, your current employer will understand your move to self-employment.  After all, they own the business you work in right now.

 

 

 

Remember:

Client files belong to your employer. But they do not own clients. This is often a sore spot between your current employer and you.

 

 

 

If a client does not return to your current employer's workplace after you leave, it's not because they don't like that "spa." It's because you have developed a connection with the service provider (esthetician, nail tech, massage therapist etc.).

 

 

 

Do not discuss your new venture with your clients until you are officially unemployed from your current job. If a client wants to follow you after you leave, they will find you. By following these steps to opening your new wax business, you will make it much easier for them to find you.

Social media content club is a must have for wax businesses

 

Officially launch your wax business website and social media

Ensure all social media accounts are set up and listed on your website.

 

 

Open up the online booking. As soon as your clients find out you are leaving, they may want to go online and pre-book their appointments.

 

 

Add finishing details such as prices, biography, credentials, and portfolio to your website.

 

 

Make sure all social media accounts have your website in the profile.

 

Announce your future wax business venture to friends and family with social media

Officaly announce it to friends and family.

If you are moving from your employer to your new venture, it will have been hard to keep a lot of this process to yourself.

 

 

At the beginning of your career, you can share the process openly.

 

 

Write up an announcement with your opening date, put it out on social media and email it to everyone you know. Ask everyone to support you by sharing your website!

 

Add your new wax business to free listings

Google your business name. Add your business profile to all free listings wherever you can or update any information that is already posted.

 

 

There will be hundreds of free places to list your business.

Look for pages such as:

  Kijiji

 

  411

 

  Yellow Pages

 

  Craigslist

 

 

Make sure that all the business information on those sites is correct. You may need to contact them to correct the information on them, but It will be worth your while.

 

 

Woorank also has a list of free local listings.

 

 

It is essential to check these listings every few months to ensure your business information stays accurate.

 

Are you starting a new wax business?

Start setting up shop

Unpack supplies and organize them. If you have stock for retail, start pricing it and placing it on shelves.

 

 

Put together your big furniture. Move it around until you find the perfect positions. If you have any trouble with this, take advantage of some design programs that can help you optimize the space.

 

 

Just Google “space planner” and find one to suit your needs. Don’t forget about some of the smaller details: a coat hook, a boot tray, hand sanitizer, tissue and other things like that.

 

 

Figuring out the cost of stock for sale and how to keep track of it can be pretty confusing. When you are ready to get more in-depth about those calculations, read Business Management.

 

Get these awesome spa waxing consent forms

Set up client cards

You can do this online {<- These are already done for you here} or on paper. There is a wide variety of client information you will want to keep track of, such as name, address, allergies, service notes etc. Best practices will require that you keep this information secure and confidential. You can look at the in-depth Manual- Business-Management on our website. 

 

A good cancellation policy for wax businesses is essential

Create your cancellation policy

Cancellation policies are critical at the beginning of our career. Our time is valuable, and clients should respect that. There will always be those few clients who ruin it for others. Stick to your cancellation policy.

 

 

Post your policy in your workspace on your online booking and your website. A standard guideline is that if the client doesn’t give 24 hours to notice to cancel, you will charge their credit card 50% of the service cost. After 2 missed appointments, they will be excused as clients. The Blogpost 8 way to prevent no-show clients is a great guide.

 


Everything you need to know about opening your wax business.
Everything you need to know about opening your wax business.

You're open. Now what?

Congratulations! Unless you are an already established service provider, you will have some downtime. 

 

 

 

Bonus: What to do while you're growing your client list

 

Here are some ideas to keep busy and promote your business simultaneously.

 

•Practice services.

 

 •Engage with potential clients online. Be active on your social media accounts.

 

 •Volunteer at animal shelters and other community events.

 

 •Get a second job for a few hours a week. It's a great way to make a little extra money and meet new people.

 

 •Keep adding pictures to your portfolios.

 

 •Ask your clients for referrals.

 

 •Ask clients to post reviews on social media sites and Google!

 

 •Set up your monthly email list. You should make sure your website and other social media platforms have a platform to collect client emails. Email marketing is an excellent way to maintain loyalty and keep your clients in the loop regarding what's new and exciting in your business. You can also offer promotional coupons.

 

 

 

Learn the ins and outs of online pre-scheduling social media so that when you are busy, you won't have to worry about it.

Are you ready to open your solo, home-based or mobile wax business?


Conclusion

I hope you can iron out some kinks to make starting your waxing business smooth.

It can be quite a daunting task, but it is worth it in the end.


Free printable wax business start up guide

(click the image below to sign up for access)
Free printable wax business start up check list

Blog posts about:

 

Making more money

 

 

Getting more clients

 

 

Getting your business online

 

 

Buying supplies

 

 

Getting more education


 Quick Link Resources:

 

Canva

 

FREE Business plan template

 

Goal Setting Planner

 

Market Planner

 

 FreshBooks

 

TurboTax

 

Business Insurance

 

Cancellation policies

 

Business Cards and other print materials

 

The Beauty Industry Survival Guide: A Salon Professional's Handbook

 

 

Bluchic websites

 

Angie Gensler's social media content club

 

Free social media cheat sheet

 

Tailwind

 

Free business guides and manuals

 

Square- Build an online store, accept payments & online scheduling