Sell more gift certificates at your salon or spa
Gift certificates are one of the easiest and smartest ways to boost revenue and bring in new faces to your salon or spa. Many clients spend more than the card value when redeeming—some up to 38% extra. It’s a win that keeps giving!
Why Gift Certificates Work for Your Beauty Business
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Instant income & better cash flow
You get paid upfront—perfect for keeping steady sales, especially during slow weeks. -
Attract new clients & boost referrals
Gift certificates get your services in front of new people. Recipients often become returning clients and even brand ambassadors. -
Clients spend more than the card’s value
Most customers spend 20–50% more when they redeem a gift card. -
Better brand visibility
Beautifully branded gift cards act as mini ads in wallets and homes. -
Flexible for promotions
Use gift cards to fill slow days, holidays, or special events with creative offers.
How to Sell More Gift Certificates
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Make buying easy
Offer both in-store and online options. Add “Buy Gift Card” buttons on your website and social pages. -
Add attractive incentives
Try offers like “Buy $150, get a $25 bonus card” or include a free mini service with card purchases. -
Upgrade how they look
Use branded plastic cards with stylish holders or digital versions—they look premium and boost appeal. -
Train your team
Encourage front desk staff to ask clients if they’d like a gift card at checkout. Reward staff for hitting gift card goals. -
Promote smartly
Display QR codes and signs in your salon. Use social posts and SMS campaigns—especially around holidays like Mother’s Day or Christmas. -
Track results
Monitor gift card sales, redemptions, and spend patterns using your salon software to plan your next campaign.
Where to Get Gift Certificates
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Online platforms
Tools like TheGiftCardCafe let you sell branded digital and physical cards directly from your website or Facebook. -
In-store options
Use local printers or custom templates from Etsy/Amazon to create affordable and stylish paper or plastic certificates. -
Digital systems
Tools like Goldie let you set up gift cards in minutes and integrate them with your booking and payment systems.
Legal & Smart Tips
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Check legal rules
Make sure your certificate wording follows local regulations—especially on expiration dates and fees. -
Limit upfront discounts
Avoid deep discounts on gift card face value. Instead, add luxe value like a bonus service to protect profits.
Final Takeaway
Gift certificates are an easy, powerful way to grow your salon or spa business. Offer them online and in person, sweeten them with smart incentives, and let your branding shine. With the right setup, you’ll keep cash flowing, welcome new clients, and boost loyalty—all while making gifting easy.
You’ve got this—go watch those gift certificate sales sparkle!
