Why You Need to Sell More Gift Certificates at Your Salon or Spa
Gift certificates are one of the easiest ways to boost revenue at your salon or spa. They fit everyone—whether it’s a gift for a loved one, a teacher, or a friend. More salons and spas are tapping into the potential of gift certificates because they bring new clients in and generate steady income. If you’re not promoting gift certificates yet, you’re missing out on a great opportunity!
Why Gift Certificates Are a Win-Win
Did you know most gift certificate users spend more than the card’s value? According to CEB, 65% of gift card users spend 38% over the card’s face value. That’s more revenue for your business.
But be careful with discounts on the certificate’s value. If you offer a discount upfront, then the client uses the certificate during a service or product sale, you’re doubling the discount—and cutting into your profits. Instead, focus on easy access and service-enhancing incentives to sell more.
How to Sell More Gift Certificates at Your Salon or Spa
1. Make Them Easy to Buy
Make buying gift certificates as simple as possible. Offer them both online and in-store to capture every potential sale.
Online Gift Certificates
Online gift certificates are a must, especially for clients who want to send gifts to someone far away. Customers can purchase, print, or email the certificate instantly, making it super convenient.
One online platform to consider is thegiftcardcafe.com. They provide a branded system for selling and managing gift certificates, daily deals, and physical gift cards. You can easily add a button to your website or Facebook page, making it simple for clients to buy. Just note, online gift certificates may come with small fees, either for you or the purchaser.
In-Store Certificates
When ringing up clients, always ask if they’d like to buy a gift certificate. Many people forget they need a last-minute gift until you remind them. A simple prompt at checkout could lead to an extra sale.
Also, mention on your website that you’re happy to fill out the gift certificate and mail it directly to the recipient. Little conveniences like this can push clients to make the purchase.
2. Offer Incentives
Promotional add-ons are a great way to boost gift certificate sales. For example, offer a free paraffin treatment with every $50 gift certificate. The gift-giver can give the add-on with the certificate, or keep it for themselves when they come in for a service. Either way, you’ve just increased the value of that service.
These small incentives not only entice more sales but also enhance the client’s experience, leading to higher tips and repeat business.
Where to Get Gift Certificates Made
For in-store certificates, you can either go with a local printer or design your own. Etsy and Amazon is a great option for affordable, customizable designs. They offer a variety of templates and let you order in small batches—perfect if you’re just starting out and want to keep costs down.
Don’t Forget the Legal Details
Whether you choose online or paper gift certificates, make sure you know the legal requirements in your area. Laws around expiration dates and fees can vary by country, so ensure your wording is correct to protect your business.
Conclusion
Selling gift certificates is a simple way to grow your salon or spa’s revenue while attracting new clients. By offering online and in-store options, creating convenient ways to purchase, and adding incentives that boost service value, you’ll see sales soar. Don’t forget to check out the affiliate links in this post for our recommended platforms and printing services! Get started today and watch your business grow through gift certificates