Smart Start Consulting is an all in one resource for estheticians, nail techs and other service industry professionals to grow their business!
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On this blog, I share proven strategies and actionable tips to help you expand your client base and boost your business. From effective marketing techniques to building strong client relationships, these posts are packed with practical advice to help you stand out and succeed in the competitive beauty industry. Start growing your business today with insights that really work! |
🎃🌰🍂Fall (Autumn) Seasonal Specials and Decor🎃🌰🍂 What comes to mind when you think of fall? Leaves, cooler weather, pumpkins, harvest, sweaters Popular events: Back to school, Thanksgiving, Remembrance Day or Veterans Day, Halloween Colours: brown, orange, gold, cranberry, dark greens Scents& Foods: cider, caramel, sugar cookie, pumpkin spice, chai Fall Decor Promotional Ideas for … Read more
[lwptoc] Seasonal specials for salons and spas Creating fresh seasonal offers for your salon or spa might seem tough. For new businesses, there’s already much to handle. And if you’re established, you’re likely too swamped to brainstorm spa offers. In this article, I’ll spill some ideas that worked well for me. Types … Read more
Why You Need to Sell More Gift Certificates at Your Salon or Spa Gift certificates are one of the easiest ways to boost revenue at your salon or spa. They fit everyone—whether it’s a gift for a loved one, a teacher, or a friend. More salons and spas are tapping into the potential of gift … Read more
❤Valentine’s Day Promotion Ideas❤ Celebrate Love and Beauty: Valentine’s Day Ideas for Your Salon, Spa, or Wax Studio Valentine’s Day is more than just a day for lovers; it celebrates beauty, self-love, and pampering. As beauty professionals, this day offers a unique opportunity to showcase your expertise, attract new clients, and delight the … Read more
How to Save Money on Traveling to Conferences and Spas for Young Beauty Professionals Entering the world of beauty as a young professional is exciting and full of opportunities for growth. One of the best ways to expand your knowledge and network is by attending conferences and visiting renowned spas. However, the costs can … Read more
Cutting costs for home-based salons and spas How do you increase your salon or spa profits if you can’t raise your prices? You cut costs. If you are a small business, you have to learn how to cut costs to stay profitable. You’ll be surprised at some shortcuts you can make to keep more money … Read more
Learn how to build your business with referrals 5 years ago, I felt like my business was at a standstill. I felt like no matter what I did; I couldn’t get any new clients in the door. After reading 23 books about how to get new clients in the service industry, I found the … Read more
The best books in the beauty industry I often get asked what books can help a newbie out in the beauty industry. I’ve done a lot of research, and although I may not have had time to read every book, I thought I would pull together a list of the best books in … Read more
Boost holiday sales in your salon or spa this season The holiday season is a golden opportunity for salons and spas to skyrocket their sales. With a little creativity and strategic planning, you can make this your most profitable time of the year. Here’s how to captivate your clients and boost your revenue during … Read more
8 easy ways to prevent no-show clients How many no-shows do you have in a week? 3 or 4? Don’t you think that is 3 or 4 too many? In this day and age, there is no reason that someone can not give you the courtesy to call, text or email to … Read more
Elevate Your Salon Services: Simple Ways to Increase Service Value Outshine Your Competition & Boost Earnings In the bustling beauty industry, standing out is key. Increasing service value in your salon, spa, or home-based beauty business doesn’t have to break the bank. It’s about creating memorable experiences that keep clients loyal and happy. As … Read more
How to use follow-up emails for salon and spa clients [lwptoc] I want to take some time to review follow-up emails for clients, how important emails are to spa and salon clients, and what they can do for your business. I send informational/sales/re-booking emails to my clients, which has increased my sales and … Read more
Loyalty programs for spas & salons When I started my business ten years ago, I struggled with filling my books. I didn’t want to heavily discount my services to try to “win “clients. I wanted high-quality clients, not discount shoppers. After a short time, I discovered a trick to building my list and … Read more
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Learn how to make more money By selling the #1 numbing cream on the market Dr. Numb® is an OTC (Over-the-Counter) Topical Anesthetic Cream (commonly known as numbing cream) that contains 5% lidocaine. It produces temporary numbness or loss of sensation of the skin and its surrounding tissues after its application. It is primarily used … Read more