Why you need to sell more gift certificates
at your salon or spa
You need to sell more gift certificates at your salon or spa. Gift certificates fit everyone. This is why more salons and spas are starting to market the sale of gift certificates. They are a great source of revenue an bring new clients through the doors. All salons and spas should have easy access to them.
“Retailers can count on consumers to spend more money on their gift cards than face value. 65% of gift card users spend 38% over face value of their cards.”–CEB
I often see salons and spas offering a discount on the dollar value of their gift certificate in order to sell more. This is not the best marketing strategy. The client receives a discount right off the hop. Now, what if you are having a sale on services or products and the client uses it towards that? Then the client is receiving a double discount. This is taking away from your profit.
So how do you sell more gift certificates at your salon or spa? Make it easy. And offer incentives that increase your service value.
Online gift certificates
Offer online gift certificates! This is perfect for those who want to buy gift certificates for loved ones who live far away. Customers are able to instantly purchase and print the certificates or send the gift certificate via email! One drawback with online gift certificates is that there are usually fees for either the seller or the purchaser of the gift card.
The online retailer we love is thegiftcardcafe.com . They provide you with a branded, ready to use, professional online system for selling and managing Instant Gift Certificates, Daily Deals, & Physical Gift Cards online which can be added to your website in minutes with a simple link or button. It’s so easy!
Offer in-store gift certificates. When you are ringing up a client at the till, ask every single client if they need a gift certificate today. You’d be surprised at how many people suddenly remember a teacher’s gift they need to purchase!
Mention on your website that you would be happy to fill in the gift certificate and offer to mail it to the recipient. Even a little convince like this can entice a potential customer to buy.
Promotional coupons are great add-ons to give to clients to entice them to purchase gift certificates. You can give a free paraffin add-on treatment to any $50 gift certificate. The gift giver gives that paraffin treatment along with the gift certificate to the recipient they get to try the add-on, (increase the value of the service) which hopefully shows in the tip to the service provider.
If the purchaser keeps the add-on for themselves, they get to add it to their service when they come in. (Now they are a repeat customer or a new customer and will also have an increased service value) Read more about increased service value in our blog post “ How to increase service value”
Where to get gift certificates made
When you sell in-house gift certificates you can either purchase them from a large printing company in your city. (A quick google search will help you locate this) Or you can design your own and have them sent to you.
We prefer Zazzle for all of our printing services. They have thousands of options for templates and are pretty inexpensive. Also, you only need to purchase small batches at a time which is great if you are just starting out and need to keep your costs low.
Whether you are going the online or the paper route just make sure you know the laws regarding gift certificates in your country! Make sure you have the right wording on every gift card in order to protect your business.