5 ways to gain new clients for next to nothing


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In the dynamic world of the beauty business, attracting new clients without breaking the bank is a skill as essential as the perfect manicure. Whether you’re an esthetician, nail tech, or specialize in waxing, these five cost-effective strategies are your golden ticket to expanding your clientele.


 Master the Art of Online Booking

In today’s digital age, convenience is king. Set up an online booking system – there are several affordable, even free, options out there. This not only makes it easier for clients to book appointments but also positions your business as modern and accessible. Remember, a hassle-free booking experience can be the first step in securing a loyal client.

Network Like a Pro

Never underestimate the power of networking. Attend local beauty events, join online forums, and connect with other beauty professionals on social media. Collaborations and cross-promotions can work wonders. A shoutout from a fellow professional or a joint discount offer can draw in clients who are already interested in beauty services.

Esthetician, nail tech, lash tech starting a home-based business

Referral Card Programs: Your Secret Weapon

Implement a referral card program. Offer your current clients a discount or a small free service for every new client they refer to you. This method works incredibly well in the beauty industry because people trust recommendations from friends and family. Plus, it’s a win-win; your existing clients feel valued, and you get new clients.


Utilize Social Media

Social media is a potent tool for reaching potential clients. Post before-and-after photos of your work, share client testimonials and use relevant hashtags like #estheticianlife or #nailtechmagic. Engage with your audience by responding to comments and messages promptly. Take advantage of templates from Etsy! Regular, engaging posts can transform your social media followers into actual clients.

These are some of my fav templates from ETSY


Business Cards: A Classic Tool with Modern Twists

Don’t overlook the power of a well-designed business card. They’re not just for sharing contact information; they can be a tool for brand awareness and client engagement. Consider adding a QR code that links to your online booking system or social media profiles.


You can also use the back of the card for a special offer or discount for first-time clients. Hand them out at events, leave them at local businesses, and encourage your loyal clients to share them with friends. A creative, eye-catching business card can leave a lasting impression and drive new clients to your doorstep.

Look how cool these cards are from ETSY!

These are an example of unique business cards you can get on Esty.

Remember, building a clientele takes time and consistency. Use these strategies to steadily grow your base without overspending. Keep your services top-notch, and clients will come – and more importantly, they’ll stay.


For new beauty business professionals, every client counts. These methods not only help in gaining clients but also in establishing a strong foundation for your business. Implement these tactics, and watch your client list flourish without draining your wallet.

Social media for nail techs. lash techs, estheticians and more

Still struggling with social media?  Check out Social media post ideas for businesses