How to get your salon or spa on Google
One of the most frequent questions I’ve had in the last couple of months is, “How do I get my salon or spa on Google?”
Sometimes the advertising part of your business can be completely overwhelming. If your one of those people, then this is an excellent post for you. I will make it as easy as filling up your wax stick tray.
I’ve had my business on Google for over eight years, and you will see the insights of how successful and essential my google listing is to my business.
There are a thousand places to list your business on the internet, but Google is by far the most important one. It’s also one that you can set and forget. Once you have your information there, you don’t need to change it unless you are updating your business information.
Why get your salon or spa on Google?
In this day and age, everyone “Googles.” When you put your business on Google, it increases your chances of building your business by making it visible.
“Having a positive presence on Google My Business can significantly increase your sales and in-store traffic. In fact, according to Google, 50% of people who perform a local online search for certain products or stores will actually visit a store that same day.”-Forbes
There are over 2 trillion Google searches per day in 2018, but Internet Live Stats, an excellent source for making assumptions, claims around 5.5 billion searches done on Google per day or over 63,000 search queries done per second.-Ardor SEO
What happens when you get your salon or spa on Google?
You sign in (or create an account if you don’t have one) on Google, claim your business, get a postcard, follow the steps on the postcard and voila, you’re on Google. (I wish that it was that quick, but you have to fill out some information.)
I was trying to figure out the best way to type all the steps out; then I realized that the information changes so fast that it’s better to send you right to the direct page on google. It’s pretty easy, and it’s fill in the blanks.
So how do you get there?
What you will see:
So what do you get with a Google listing?
- A free easy to build website! But don’t worry. If you already have a website, you won’t need to take part in this step.
- Access to essential analytics
- You’ll also get complete control over all your business information like hours, pictures, map details etc.
- One of my favourite features is insights. You’ll learn what is working well for your business, how many people are finding you and what buttons they are clicking.
- If you take online bookings with certain schedule providers, you can even have a direct booking link. If your provider is not on the list, you can add a button to your posts to go directly to your website.
How to wow people with your Google listing!
•Fill in as much of the business details that you can. From experience, the more information on the listing that there is, the less likely you get information request phone calls that tie up your days (ie. What time are you open until, do you take a visa, etc. etc.)
•Take amazing pictures of your business and products and even yourself! You can add text overlay with a free picture editing program like Canva. (Check this blog post on how to use Canva and get a free account)
•Update your listing frequently.
Claiming your business on Google is not that scary. It takes 10 minutes or so to set the account up and request the verifications postcard.
Your free google listing can help grow your business!
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