Seasonal specials for salons and spas
Bookmark this page because we will be updating it with each season!
Coming up with unique seasonal specials for your salon or spa can be overwhelming. If you are a new business, you probably have a lot on your plate already. If you are an existing business, chances are your too busy to even think about spa specials.
In this post, I want to share some ideas that I have found successful in my own business. I am also going to share some other specials from industry professionals all across the globe. If you have any ideas you think are compatible, please contact me so I can put them on my list!
Types of Specials
There are a couple of different kinds of specials in this blog post. Ultimately you have to choose which one is right for you.
•Discount special– The client receives a discount on a service or retail item
•Seasonal themed specials– These are services that are only available in this season. There is usually no discount, and the service usually costs a little bit more than a regular treatment.
If you are having a hard time planning your social media out, try this awesome content Calendar.
How to Decide What Kind of Promotion is Right For Your Business
•What is the actual cost of the special?
•Can I partner with another business?
•Do I have extra inventory or products that I need to get rid of that I can include in this special?
•What are the terms and conditions of the special?
•Do I need to limit the number of specials?
These are questions you should ask yourself before choosing the type of special you are going to run.
How To Successfully Run Seasonal Sales & Promotions
•Make a script for your front-end staff to ensure they are selling seasonal upsells.
•Offer incentives to staff to make sure they pre-book their clients for seasonal promotions.
•Send an email blast out to all clients.
•Take pictures of your products or services for social media.
•Create a social media contest for one lucky client to win a fall-themed treatment.
•Include reminders of upcoming promotions at the bottom of receipts.
•Ensure that all protocols are typed out, and each staff member understands the measurements of ingredients. This is key to ensure accurate costs per service.
•Add promotions to online booking software, website and POS system.
•Staff members should all have a chance to practice new services or adds on to make sure their service timings are right.
How To Create a Seasonal Treatment Protocol
While you can develop an entirely new treatment, it is much easier to use your basic protocol and add it.
For Example:
Use your basic pedicure protocol, add a spice-scented foot scrub, and wrap the feet in warm damp towels followed by a plastic bag. Wrap the feet in a dry towel and let the client sit for 5 minutes. Then wash the feet off with clean, warm water and give a foot massage with a pumpkin scented foot lotion.
You can provide the clients with a warm neck wrap and a cup of pumpkin spice tea during the service.
*Just a side note once I started giving clients a warm neck wrap, they started asking for them all the time! I just started including them in the basic pedicure because once I purchased the neck wrap, it nearly cost me nothing to offer and increased my service value.
🎃🌰🍂Fall (Autumn) Season🎃🌰🍂
What comes to mind when you think of fall? Leaves, cooler weather, pumpkins, harvest, sweaters
Popular events: Back to school, Thanksgiving, Remembrance Day or Veterans Day, Halloween
Colours: brown, orange, gold, cranberry, dark greens
Scents& Foods: cider, caramel, sugar cookie, pumpkin spice, chai
Promotional Ideas for Fall
-Fall into savings
-Back to school pre-booking special
-Back to school makeover for teens to learn how to use makeup
-Fall in love with your hair (or skin or nails etc.)
-Fall themed facials (pumpkin, chai etc.)
–Seasonal pedicures (Fall scents and foods)
–Free seasonal drink with any services
-Oh my gourd, we love fall
-We are thankful for your business. Please enjoy a complimentary (insert discount or gift or -service) for the month of (insert month)
-Pre-book Halloween nails, and makeup and save or get a free gift.
-Super spa saving for Septembers
-Outrageous October promotions
-You’ll fall for these savings
-Pumpkin themed -Carve out some time for a (insert service)
-If you offer pedicures or manicures as a service: Make a promotional fall pedicure and charge a little more. (Add a scrub, hot towels, mask)
-If you offer massages as a service: Add a fall-themed back facial or a body scrub
Treatment Ideas for Fall
These are some popular fall-themed ideas. Just add the service or treatment that you provide at the end of the Idea. For example Sugar and spice moisturizing manicure.
Apple cinnamon
Amazing autumn
Pampering pumpkin
Pumpkin spice
Caramel vanilla
Cinnamon shea
Chai latte
Pumpkin honey
Warmed whipped ginger snap
Cafe Brulee
Ginger love
Warm & cozy
Retail Items to Sell
Check with your wholesalers to see if they have any deals on these products. Or contact a local crafter to see if they want to partner up!
Smell my feet – Halloween coloured kit: lotion, nail polish
Back to school sample kit
Lotions
Scrubs
Chapstick
Bath bombs
Coffee flavours
Fall colour make up
Essential oils
Fall polish colours
Candles
Flavoured tea
Mugs and teapots
Toes socks
Fall scented items
Basic Scrub Recipe
(for retail or service use) Check your province or state laws on selling homemade products.
1/4 cup granulated sugar. Add more if you would like a coarser scrub.
1/2 cup coconut oil
5-10 drops of your favourite essential oil (optional)
Mix all the ingredients together in a bowl.
Store your scrub in an airtight container in a cool dark place.
Ideas to Upsell a Fall Service
These ideas can be sold as an add on or used to increase service value at no cost to the client:
Add a homemade scrub to a pedicure
Add hot towel treatment
Use essential oils in the room
Give clients a warm neck wrap
Give flavoured waters or teas
Add a hand massage
Add a cuticle treatment
Add an under-eye anti-ageing pads
Add on a paraffin treatment
Decor Ideas for Fall
Change out a few pillow covers and blankets
Add fake leaves and acorns to flower arrangements
Change out some art with these free pintable’s
Candles
Tiny twinkle lights
Change the front door matt
Add a fall wreath
Change hand towels in the bathroom
Remember not to overdo it. You want to keep within your brand’s main feel and colours.
Fall Flavoured Snacks
Keep a few candy dishes and snacks around. Some clients who come from a long day of work or who are having a few services with appreciate them.
Fall Themed Drinks
Premade Flyers or Templates
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🎄🎋⛸Winter Season⛸🎋🎄
What comes to mind when you think of winter? Cold, snow, sweaters, Candy, Presents
Popular events: Christmas, Hanukkah, New Years, Winter Solstice, Black Friday Chinese New Years
Colours: Gold, Silver, Red, Green
Scents & Foods: cider, caramel, sugar cookie, peppermint, pine
Promotional Ideas for Winter
-If you’re planning a party of shopping event you might want to check out this blog post!
-12 Days of Christmas
-Now Booking for Christmas
-Silent nights
-The night before Christmas
-New year, New You
-Count down to New years
-Shop ‘til you drop
-Gift Card bonanza
-‘Tis the season to save
-Holiday hair event
-Pre Party Pampering
Treatment Ideas for Winter
Post shopping pedicure
Peppermint pedicure
Winter wonderland getaway package
Candy Cane manicures
Warm wintergreen body wrap
Tinsel toes
Treat your feet
Twinkle toes pedicure
Holiday Hot stone massage
Holiday hair event
Winter warmer manicure & pedicure package
Retail Items to Sell
This should be your best season for GIFT CARDS!!!! (Check the blog post for more info!)
Mistel Toes (pedicure set)
Candles
Gift packs
Stocking stuffers
Seasonal makeup colours
Season polish packs
Dry skin therapies
Winter wear
Coffee mug sets
Teas
Ornaments
Bath sets
Robes
Foot files
Pedicure socks
Click for an Essential oil recipe
Ideas to Upsell a winter Service
Add a decadent hot cocoa
Add a paraffin treatment
Add a mini facial
Add a mini manicure
Add a hot stone massage
Add a back facial
Add a mini makeup session
Add a peppermint foot massage
Decor Ideas for Winter
Twinkle lights
Snow
Wreaths
Holiday Tree
Doormats
Winter Flavoured Snacks
Winter Themed Drinks
Homemade Hot Chocolate with a Twist
Premade Flyers or Templates
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❤Valentine’s Day❤
This is a big one in the spa and salon industry, so I dedicated a whole section to it.
What comes to mind when you think of Valentines’ Day? love, flowers, candy, presents
February 14th
Colours: Red, pink, purple, silver, white
Scents & Foods: rose, chocolate
Valentine’s Day Specials
-Buy one Service get one free
-Book a full day spa package
-Book couples services
-Gift card specials
Promotional Ideas for Valentine’s Day
Heavily encourage pre-booking all over social media
Gift card bonus, purchase a card get a small gift free
14% off everything
Date night special
Treat yourself to a special service
Giftcards fit everyone
Free rose with pre-booked Service on Valentines day
It’s not too late (book a service in the week after valentines day and get 30% off
Give the gift of beauty
Fall in love with your skin
Love is in the hair
Home spa gift sets
Cloud 9 mani & pedi
Treatment Ideas for Valentine’s Day
Free nail art
Head over heels pedicure
Rose body scrub
Chocolate pedicure
Feel the love facial
Retail Items to Sell
This should be your best season for GIFT CARDS!!!! (Check the blog post for more info!)
Candles
Gift packs
Seasonal makeup colours
Season polish packs
Bath sets
Robes
Essential oils for Valentine’s Day
Ideas to upsell a Valentine’s Day specials
Add a wine
Add a paraffin treatment
Add a mini facial
Add a mini manicure
Add a hot stone massage
Add a back facial
Add a mini makeup session
Add a chocolate foot massage
Paraffin Wax Machine for Hand and Feet
Decor Ideas for Valentine’s Day
Twinkle lights
Roses
Heart & love decore
Pillows
Valentine’s Day Snacks
Candy
Cookies
Valentine’s Day Themed Drinks
Premade Flyers or Templates
Coming soon…