Attract more clients and grow your beauty business! As a nail tech, lash tech, waxer, or esthetician, you can use these smart, low-cost tips to gain new clients and build a loyal following.

1) Use Local SEO to Be Found

Make it easy for people near you to find you online. Set up and optimize your Google Business Profile. Include terms like “esthetician in [Your City],” “waxing in [Your City],” or “nail tech near me.” That boosts local search visibility and trust.

2)Encourage Reviews & Referrals

Ask happy clients to leave reviews on Google. High ratings help with both search rankings and credibility. Offer a referral discount to get new clients walking in the door.

3)Make Booking Easy & Mobile-Friendly

Ensure clients can book easily online from any device. A smooth mobile booking experience makes it more likely they’ll schedule and return.

4)Referral Card Programs: Your Secret Weapon

Implement a referral card program. Offer your current clients a discount or a small free service for every new client they refer to you. This method works incredibly well in the beauty industry because people trust recommendations from friends and family. Plus, it’s a win-win; your existing clients feel valued, and you get new clients.

5) Optimize Your Website Content

Add pages or sections with keywords like “gain new clients nail tech,” “how to build clientele as a waxer,” or “lash tech client strategies.” Use those keywords in your titles, headings, meta descriptions, and image tags.   Purchase templates if you are looking to do this quickly.

Bonus: Business Cards: A Classic Tool with Modern Twists

Don’t overlook the power of a well-designed business card. They’re not just for sharing contact information; they can be a tool for brand awareness and client engagement. Consider adding a QR code that links to your online booking system or social media profiles.

You can also use the back of the card for a special offer or discount for first-time clients. Hand them out at events, leave them at local businesses, and encourage your loyal clients to share them with friends. A creative, eye-catching business card can leave a lasting impression and drive new clients to your doorstep.

Look how cool these cards are from ETSY!

Remember, building a clientele takes time and consistency. Use these strategies to steadily grow your base without overspending. Keep your services top-notch, and clients will come – and more importantly, they’ll stay.

For new beauty business professionals, every client counts. These methods not only help in gaining clients but also in establishing a strong foundation for your business. Implement these tactics, and watch your client list flourish without draining your wallet.

Still struggling with social media?  Check out Social media post ideas for businesses