Designing a Price List for Beauty Professionals

A professional price list is one of the most underrated tools in your beauty business. It’s more than just a list of services and prices—it helps with branding, marketing, and customer trust. A well-made price list gives clients a clear understanding of your offerings, shows that you’re organized, and sets the tone for your brand.

Whether you’re just starting out or giving your business a refresh, this is one piece you shouldn’t skip.

Make It Match Your Branding

 

A great price list should match your business’s look and feel. This means using your:

• Brand colors

• Logo

• Fonts

• Tone of voice

The goal is consistency. When everything from your business card to your Instagram feed has the same look, your business feels more professional and put-together.

Luckily, you don’t have to be a designer to create one. You can find ready-made, editable templates on Etsy that are easy to update with your own pricing and branding. Many sellers offer matching sets for appointment cards, loyalty cards, and thank-you notes, so your entire marketing package looks coordinated.

If you’re thinking about updating your branding, you might also want to check out affordable graphic design options for salons and spas.

What to Include in Your Price List

 

Keep it clean and simple. Too much text or too many icons can overwhelm people.

Here’s what to include:

• Business name and logo

• Your tagline or a short welcome message

• A list of services, grouped by type

• Price for each service

• Service durations (optional)

• Add-ons or upgrades

• How to book (website, phone, booking app)

• Disclaimers, like “Prices may change without notice”

Optional extras:

• Business hours

• QR code for easy online booking

• Your location or social handles

Where to Get Price List Templates

Etsy is a goldmine for price list templates that fit all business types and styles.

You’ll find:

• Printable price lists (PDFs)

• Editable digital templates (often in Canva)

• Bundled designs that include other marketing items

• Fully custom options

Search for “spa price list template,” “esthetician services menu,” or “salon menu card.” Most are affordable, and some even include printing options if you don’t want to DIY.

Pro tip: Look for designs with enough white space so your pricing looks easy to scan, not crowded.

Tips for Setting Your Prices

Pricing can be tricky, especially when you’re starting out or comparing yourself to other local businesses. But your prices should reflect:

• The quality of products you use

• Your experience or certifications

• Your location and overhead

• How long the service takes

• Extras you include (like massage, warm towels, aftercare kits)

Don’t just copy what others charge. Look at the full cost of doing business, and don’t forget to include taxes, credit card fees, and supplies. Check out some of the pricing calculators on our list.

If you’re still unsure, consider offering tiered pricing or bundles. For example:

• Basic Facial – $60

• Deluxe Facial with Mask – $85

• Facial Package (3 sessions) – $160

This way, clients can choose based on their needs, and you’re not stuck charging one flat rate for every situation.

Using Price Lists to Upsell

 

Price lists aren’t just for showing prices—they can help you sell more too.

Here’s how to use your price list to boost service value:

• Add “Client Favorite” or “Staff Pick” labels

• Highlight new or seasonal services

• Offer service add-ons (“Add foot scrub for $10”)

• Bundle services into packages

• Show upgrade options (“Try our deluxe wax for sensitive skin”)

You can also place mini price lists near your checkout area, in your treatment rooms, or even inside gift bags. When people see services laid out clearly, they’re more likely to ask about them—or book them on the spot.

Digital vs. Printed Price Lists

 

You don’t have to choose one over the other—use both!

Printed Price Lists:

• Great to hand out during appointments

• Perfect for welcome kits or local marketing

• Can be styled with luxe touches like foil printing or card stock

Digital Price Lists:

• Easy to update

• Ideal for your website or booking link

• Can be sent by email or DM

• Great for saving on printing costs

Tip: Include a downloadable price list in your booking confirmation emails or on your Linktree page. Clients will love the convenience.

Final Thoughts

 

A great price list saves time, answers questions before they’re asked, and helps boost your income. It reflects your brand, shows your professionalism, and gives clients the confidence to book more.

You don’t need to spend hours designing one. Etsy has hundreds of affordable options, and with just a few tweaks, you’ll have a gorgeous, branded price list that works as hard as you do.