Setting Up Social Media Accounts for Your Salon or Spa
Social media is essential for all new businesses, even if you don’t actively use every platform. Claiming your accounts ensures potential clients can find you on their preferred platform. Keep personal and business accounts separate—clients don’t want to see personal photos on your business profiles.
Here’s how to get started:
What You’ll Need:
Business Name
Before setting up social media profiles, register your business with the government. It’s crucial to ensure you have the right to use your business name. Search “How to register my business” in your country, state, or city.
Logo
Your logo should reflect your brand. You can create one using Canva (free with templates) or buy a premade one on Creative Market.
Contact Information
Choose the best ways for clients to reach you, like a phone number and email.
Website
Set up a website to give your business credibility. Check out affordable website builders like Bluchic.
Introduction Paragraph
This short blurb appears under your business name. Write a concise introduction for your profile.
Platform Focus
If you’re using one platform more than others (e.g., Instagram), state it in your bio: “For more work, follow me on [platform].”
Direct Messages (DMs) & Notifications
To avoid confusion, I recommend turning off DMs and notifications on platforms you don’t use often. You can add “No DMs, please” to your bio to avoid misunderstandings.
List of Services
Have a list of services you offer. Many platforms let you add them to your profile.
Online Booking
Online booking is a must for salons and spas. Once set up, most of your clients will book 24/7, making it easy for everyone.
Sample Pictures
Invest in a mini photoshoot. Include a headshot, workspace photos, and some shots of services or work you’ve done. Clients want to know what to expect when they visit.
Staying Organized:
Create a Word or Notes document to keep everything in one place. This will help when you need to update or reference your profile details.
Claiming Your Social Media Profiles:
Choose Your Platform
Select the social media platform you want to set up first.
Set Up a Business Profile
Always create a business profile if possible.
Claim Your Handle
Ensure your business name is available. If not, try adding your city (e.g., “Classy Nails Seattle”) or your name (e.g., “Classy Nails by Ang”). If someone else is using your business name, try to add something to it to show your location.
Profile Setup
Complete your profile by filling in your business details and uploading pictures.
Save Information
Keep a record of your login info and URLs in a document for easy access.
Bookmark Your Page
Bookmark your profiles in your browser for quick logins.
Repeat for All Platforms
Follow the same process for all your accounts and save the document.
Link Your Social Media to Your Website
Add links to your profiles on your website so clients can easily find you.
Optional: Connect Accounts
You can link accounts (e.g., Instagram to Facebook) to share posts across platforms. But be careful—it can get confusing.
Platforms to Consider:
There are many social media platforms out there. Here are the big four to start with:
Facebook for Business
X
Tiktok
After using them for a few months, you’ll see which ones your clients engage with most. Focus on those for maximum impact. You don’t have to use all of them.
Other Important Listings:
Google Business Listing
Yelp for Business
Other local business directories like Yellow Pages and 411.
What to Post?
Once your profiles are set up, you’ll want to keep them active. Share updates about your services, behind-the-scenes looks, special offers, and client transformations. Make your posts engaging and helpful to your audience. Keep it simple, consistent, and on-brand!
By following these steps, you’ll have a strong social media presence for your salon or spa, making it easier for clients to find and book your services. Check your profiles regularly to ensure they stay up-to-date and continue growing your online presence.